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Head-to-Head Comparison

GoldvsGoogle (Alphabet)

Which asset better protects your retirement savings? We compare physical gold against Google (Alphabet) (GOOGL) on returns, risk, and inflation protection.

Gold Advantage Score: 90/100
Hard Asset

Physical Gold

RECOMMENDED

Physical gold bullion, the ultimate store of value for 5,000 years.

10-Year Return
+8.4%
annualized
Volatility
15.2%
std deviation
Max Drawdown-44%
Inflation Correlation+0.68
Key Benefits
Zero counterparty risk
Cannot be printed or devalued
Recognized globally as money
Central banks hold 35,000+ tonnes
Paper Asset

Google (Alphabet)

Ticker
GOOGL

Search and advertising monopoly. Prints money but faces existential AI disruption threat.

10-Year Return
+19.2%
annualized
Volatility
26.8%
std deviation
Max Drawdown-65%
Inflation Correlation-0.11
Key Risks
80% revenue from advertising
AI could disrupt search model
DOJ antitrust lawsuit active
Lost 65% in 2008

Performance Comparison

MetricGoldGoogle (Alphabet)Winner
1-Year Return13.2%22.6%GOOGL
5-Year Return10.8%18.4%GOOGL
10-Year Return8.4%19.2%GOOGL
Volatility (Lower = Better)15.2%26.8%GOLD
Max Drawdown (Smaller = Better)-44%-65%GOLD
Inflation Protection0.68-0.11GOLD

The Verdict: Gold vs Google (Alphabet)

While Google (Alphabet) may offer higher short-term returns, gold provides superior wealth protection for retirees. Gold's lower volatility, better inflation correlation, and zero counterparty risk make it the smarter choice for preserving purchasing power.

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