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Head-to-Head Comparison

GoldvsAmazon

Which asset better protects your retirement savings? We compare physical gold against Amazon (AMZN) on returns, risk, and inflation protection.

Gold Advantage Score: 90/100
Hard Asset

Physical Gold

RECOMMENDED

Physical gold bullion, the ultimate store of value for 5,000 years.

10-Year Return
+8.4%
annualized
Volatility
15.2%
std deviation
Max Drawdown-44%
Inflation Correlation+0.68
Key Benefits
Zero counterparty risk
Cannot be printed or devalued
Recognized globally as money
Central banks hold 35,000+ tonnes
Paper Asset

Amazon

Ticker
AMZN

E-commerce and cloud computing giant. Dominates retail but faces antitrust scrutiny.

10-Year Return
+28.4%
annualized
Volatility
32.1%
std deviation
Max Drawdown-94%
Inflation Correlation-0.14
Key Risks
Lost 94% in dot-com crash
AWS subsidizes retail losses
Antitrust investigations ongoing
Labor costs rising sharply

Performance Comparison

MetricGoldAmazonWinner
1-Year Return13.2%18.4%AMZN
5-Year Return10.8%12.8%AMZN
10-Year Return8.4%28.4%AMZN
Volatility (Lower = Better)15.2%32.1%GOLD
Max Drawdown (Smaller = Better)-44%-94%GOLD
Inflation Protection0.68-0.14GOLD

The Verdict: Gold vs Amazon

While Amazon may offer higher short-term returns, gold provides superior wealth protection for retirees. Gold's lower volatility, better inflation correlation, and zero counterparty risk make it the smarter choice for preserving purchasing power.

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