Company Overview
Hero Bullion entered the precious metals market in 2017 and has been steadily building a reputation as a reliable, customer-focused dealer. While they cannot match the decades of history that APMEX or JM Bullion have, they compensate with competitive pricing, fast shipping, and responsive customer service.
Their approach is simple: offer quality products at low prices with excellent service. This formula has earned them loyal customers and positive reviews despite their relatively short history.
Pros and Cons
The Good
- Very competitive pricing on silver products
- Fast order processing and shipping
- Excellent customer service reputation
- Free shipping on orders over $199
- Clean, easy-to-navigate website
- Good selection of popular bullion items
- Responsive to customer inquiries
The Bad
- Newer company with less track record
- Smaller selection than established dealers
- Less name recognition
- IRA services through third parties
Pricing & Premiums
Hero Bullion's competitive pricing is one of their biggest strengths. Their premiums often match or beat established dealers like JM Bullion, and they are competitive with discount leaders like SD Bullion.
Why Hero Bullion Can Offer Low Prices
As a newer, leaner operation, Hero Bullion has lower overhead costs than legacy dealers. They pass these savings to customers through competitive premiums. Without massive warehouses and decades of infrastructure costs, they can price aggressively while maintaining quality.
Key pricing features:
- Competitive Premiums: Often matching JM Bullion and close to SD Bullion
- Transparent Pricing: No hidden fees or surprise charges
- Regular Deals: Frequent promotions and special offers
Product Selection
Hero Bullion focuses on popular silver products rather than trying to stock everything:
- Government Coins: American Eagles, Canadian Maple Leafs, Austrian Philharmonics
- Silver Rounds: Generic and branded options at low premiums
- Silver Bars: Popular sizes from major mints
- Junk Silver: Constitutional silver coins
- IRA-Eligible: Products meeting IRS requirements
If you need rare numismatic pieces or obscure world coins, look to APMEX. For standard stacking products, Hero Bullion has you covered.
Shipping & Delivery
One area where Hero Bullion shines is shipping speed. Customer reviews frequently praise their fast processing times—often 1-2 business days versus the industry-standard 1-5 days. Free shipping kicks in at $199, matching most competitors.
Buyback Program
Hero Bullion does offer a buyback program where they will purchase precious metals from customers. While not as streamlined as JM Bullion's system, they offer competitive rates. Contact them directly for current buyback quotes.
Customer Service
Customer service is a standout for Hero Bullion. Reviews consistently praise their responsive, helpful staff. As a smaller operation, they can often provide more personalized attention than larger dealers where you might be just another order number.
Support is available via phone, email, and live chat during business hours.
IRA Services
Hero Bullion sells IRA-eligible silver products but works with partner custodians for retirement account setup. This is typical for direct dealers focused on physical delivery.
For Silver IRA Accounts
Hero Bullion works great for direct silver purchases, but for Silver IRAs, you want a specialist. Augusta Precious Metals focuses exclusively on precious metals retirement accounts with dedicated support, education-first approach, and lifetime customer service.
Find Your Perfect IRA MatchFinal Verdict
Hero Bullion is an impressive newcomer that deserves consideration. Their combination of competitive pricing, fast shipping, and excellent customer service makes up for their shorter track record.
If you prefer the security of decades-old dealers, JM Bullion or APMEX may be better choices. But if you are comfortable with a proven newer dealer and want competitive prices with great service, Hero Bullion delivers.
Best for: Stackers who want competitive prices, fast shipping, and great customer service from a growing dealer.
Frequently Asked Questions
Is Hero Bullion a legitimate silver dealer?
Yes, Hero Bullion is a legitimate precious metals dealer. Though newer than competitors (founded 2017), they have built a strong reputation for competitive pricing and excellent customer service.
How are Hero Bullion's prices compared to other dealers?
Hero Bullion offers very competitive pricing, often matching or beating established dealers like JM Bullion and APMEX. Their low overhead allows them to pass savings to customers.
How fast does Hero Bullion ship orders?
Hero Bullion is known for fast shipping. Most orders process within 1-2 business days and arrive within 3-5 days of shipping. Free shipping is available on orders over $199.
Does Hero Bullion have a buyback program?
Yes, Hero Bullion offers a buyback program where they purchase precious metals from customers at competitive rates. Contact them for current buyback prices.
Does Hero Bullion offer Silver IRA services?
Hero Bullion sells IRA-eligible silver products but works with partner custodians for IRA setup. For dedicated Silver IRA services, Augusta Precious Metals is recommended.