About PAMP Suisse
PAMP (Produits Artistiques Metaux Precieux, or "Artistic Precious Metals Products") was founded in 1977 in Ticino, Switzerland. From the beginning, PAMP distinguished itself by combining traditional Swiss craftsmanship with artistic excellence.
As an LBMA (London Bullion Market Association) certified refiner, PAMP meets the most stringent global standards for precious metals. Their refinery processes over 400 tonnes of gold and silver annually for clients worldwide.
PAMP is now part of the MKS PAMP GROUP, one of the world's largest precious metals trading companies. This backing ensures financial stability and continued quality.
The Lady Fortuna Design
The Lady Fortuna design has been PAMP's signature since 1979, making it one of the most recognized images in precious metals. Here's what the design represents:
Design Elements
- Lady Fortuna: Roman goddess of fortune and prosperity
- Blindfold: Represents impartial distribution of luck
- Cornucopia: Horn of plenty symbolizing abundance
- Wheel: Wheel of fortune at her feet
Why It Matters
- Instantly recognizable worldwide
- Commands premium at resale
- Difficult to counterfeit accurately
- Aesthetic value beyond bullion
Assay Card Verification
Every PAMP bar comes sealed in a CertiPAMP assay card that guarantees authenticity. Here's how to verify yours is genuine:
Authentic Assay Card Features
- PAMP logo with security hologram
- Unique serial number matching bar
- Certified weight in troy ounces/grams
- Purity certification (.999 or .9999)
- Official assayer signature
- Tamper-evident sealed packaging
VERISCAN Technology
PAMP offers VERISCAN, a smartphone app that can verify bar authenticity by scanning the bar's unique surface pattern and comparing it to PAMP's database. Every precious metal bar has a unique "fingerprint" created during manufacturing. This provides an additional layer of verification beyond the assay card.
PAMP Silver Product Range
| Product | Size | Typical Premium | Best For |
|---|---|---|---|
| Lady Fortuna Bar | 1 oz | 20-25% over spot | Collectors, gifts |
| Lady Fortuna Bar | 10 oz | 15-20% over spot | Serious investors |
| Lady Fortuna Bar | 100 oz | 10-15% over spot | Large positions |
| Kilo Bar | 32.15 oz | 12-18% over spot | Mid-size investors |
| Rosa Bar (Limited) | Various | 25%+ over spot | Collectors |
Why PAMP Commands Premium Prices
Worth the Premium
- Superior Swiss craftsmanship
- LBMA Good Delivery certification
- Assay card with serial number
- VERISCAN authentication available
- Strong resale value globally
Considerations
- High premiums reduce pure silver value
- May not recoup premium on quick sale
- Counterfeits exist (buy from reputable sources)
- Less efficient for pure bullion stacking
Best Use Cases for PAMP
PAMP bars are ideal when you value authenticity guarantees, plan to gift silver, want aesthetic appeal in your collection, or will be selling internationally where PAMP is highly recognized. For pure bullion accumulation where cost-per-ounce is priority, consider lower-premium alternatives.
Where to Buy PAMP Suisse Silver
PAMP products are available from all major bullion dealers. Always buy from authorized sources:
- APMEX - Wide selection, PAMP authorized dealer
- JM Bullion - Competitive pricing on PAMP bars
- SD Bullion - Often has best prices
- Kitco - Long-standing PAMP relationship
- Local Coin Shops - Verify authenticity before purchase
Avoid eBay for PAMP products unless buying from top-rated sellers with authentication guarantees. The premium pricing makes PAMP an attractive target for counterfeiters.