You've seen William Devane on TV a hundred times telling you to buy gold. After 30+ years of working, you've learned that TV commercials aren't exactly unbiased advice. So let's cut through the advertising and look at what Rosland Capital actually delivers.
Rosland has been around since 2008, and they have an A+ BBB rating. But they've also had regulatory issues and some concerning customer reviews. Here's the straight story.
The Verdict
Rosland Capital is a legitimate, established company with an A+ BBB rating. Their low entry point ($2,000 for non-IRA purchases) makes them accessible. However, customer reviews suggest their spreads on numismatic coins can be higher than competitors.
Best for: Small cash purchases or investors who want a recognizable brand. For larger Gold IRAs, you may find better value elsewhere.
The William Devane Factor
Celebrity Endorsement Reality Check
William Devane is paid to endorse Rosland Capital. It doesn't mean they're good or bad—it means they have a large advertising budget. That money comes from somewhere, usually higher margins on products.
To their credit, Rosland has maintained this partnership for over 15 years. If they were scamming customers, that relationship would have ended. But the commercials focus on fear ("protect your savings") rather than education—a common industry tactic.
Fees and Spreads
Rosland charges about $225/year for Gold IRA storage and administration—slightly above average. But the bigger concern is their coin pricing.
Multiple customer reviews mention that Rosland's spread (the difference between what you pay and what you can sell for) is higher than competitors. This is especially true for their "exclusive" or proof coins.
My advice: If you work with Rosland, stick to standard bullion (American Gold Eagles, Canadian Maple Leafs) and ask for the spread in writing before you buy.
Pros & Cons
Strengths
- • Low $2,000 minimum for non-IRA purchases
- • A+ BBB rating
- • Long operating history (since 2008)
- • International storage options available
- • Recognizable, trusted brand
Weaknesses
- • Higher spreads reported by customers
- • Push toward numismatic coins
- • Past CFTC settlement (see below)
- • Fear-based marketing in commercials
Past Legal Issues
In transparency: Rosland Capital has had regulatory issues in the past. They settled with the CFTC (Commodity Futures Trading Commission) over allegations related to misleading customers about coin values.
We cover this in detail on our Rosland Capital Lawsuit page. The short version: they paid a fine, made compliance changes, and continue operating with an A+ BBB rating today.
Should this disqualify them? Not necessarily—many companies have had regulatory issues and cleaned up their act. But it's information you should have.
Who Should Use Rosland Capital?
Rosland Capital makes sense if:
- You want a small cash purchase ($2,000-5,000) rather than a full IRA
- You like working with a brand you recognize from TV
- You can be firm about saying "standard bullion only—no collectibles"
Robert, a retired heavy equipment operator from Texas, made it work: "I bought a small amount of gold for cash just to see how it went. No problems. But when they tried to upsell me on 'rare' coins, I said no thanks. You gotta be firm."
For larger Gold IRAs ($25k+), companies like Augusta or Goldco offer better overall value and don't push expensive collectibles.